QRickit helps Chili's Grill & Bar raise over $5 million for childhood cancer. See the Create-A-Pepper to Fight Childhood Cancer campaign at http://www.createapepper.com/.
QR codes printed on the back of kids' coloring sheets and restaurant table tents directed guests to either a special patient thank you message or to the fundraising campaign website. There have been 291,000 QR code scans.
"By incorporating the QR codes into this charitable campaign, it was a great way to relate to Chili’s tech-savvy guests while giving St. Jude supporters another, easily accessible way to donate to the charity," said a Chili's spokesperson.
Thanks for your donations.
QRickit
Get your own QRickit at QRickit.com!
Nov 14, 2011
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