Oct 31, 2011

QRickit in your coffee!

Starbucks is using QRickits in shops as well as magazine, newspaper and outdoor ads to promote its app and new coffee products.

When people scan the QR codes, they can watch a video about Starbucks’ Caffe Verona blend and do other things, such as find the nearest location, learn more about other coffee products, view the Starbucks menu, check their card balance, and shop.

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