Jan 9, 2012

1 in 5 Americans buy after scanning a QR Code

Chadwick Martin Bailey and iModerate Research Technologies  surveyed 1200 American consumers about QR Codes. This is what they found:

  • About 1 in 5 who scanned a QR code made a purchase after scanning
  • 81% say they’ve seen a QR code, but only 21% knew what they were called
  • Half of smartphone users have scanned a QR code
  • 70% of those who scanned QR codes, said it was very easy
  • 41% say the information they got was useful
  • Magazines and newspapers are the most common QR source for those who’ve scanned a code
  • 46% of those who’ve scanned a QR code did so because they were curious
According to a senior consultant at CMB,

“There is acceptance of the technology from consumers.”
“For marketers, there is the opportunity to engage with consumers through these QR codes."

This data tells us that American consumers are ready for QR Codes but business/marketers/developers have to provide more useful information and content for consumers after they scan QR Codes.

Click here to read more info about the survey at CMB.