Pedigree and Walmart are using QRickits to help feed homeless dogs. When a consumer scans the QR code on a package of Pedigree sold at Walmart a bowl of food will be donated to a shelter.

Free resources to promote the understanding and everyday use of QR Codes (a.k.a. QRickits) for personal and business purposes. If you have any comments or ideas to share, please let me know.
QRickit.com


Use QRickits to promote your mobile coupons in other print and online media and help consumers get them on their phones.
How It Works:
Go to a 7-Eleven store.
Check in with your Foursquare app. You can scan the QR Code (where posted) to check-in quickly. How convenient!
Unlock the special and follow the link to see if you are a winner.
Win cool prizes and enter to win a trip to space.
Every 88th check-in who participates can win a free movie ticket and every 88,888th check-in can win a Zero-G Experience weightless flight.
Spread the word. The more people that check in, the more chances there are to win and the 888,888th check-in unlocks the trip to suborbital space.
See http://www.7-eleven.com/Only-at-7-Eleven/Promotions/Check-In-To-Space/Default.aspx for more details.
*Make your own QR Codes to help mobile users check-in to your Foursquare venue at http://QRickit.com.