QR Code and Free Cupcakes

New York Magazine together with Crumbs Bake Shop launched a campaign where consumers get a free cupcake when they scan the magazine ad's QR Code and sign up for the New York Deals program, which is a list of deals and offers emailed daily.

This is the first time for New York Magazine to use QR codes for marketing. The goal is to promote the magazine’s New York Deals program and get people to sign up with the offer of a free delicious cupcake from Crumbs Bake Shop.

“For the New York Deals promotion with Crumbs we wanted to make sure we leveraged the print magazine as well as our digital properties,” said a project manager of business development at New York Magazine.

“The QR code allowed us to set up one-step shortcut right to the deal page where you can get your cupcake voucher. The thinking here was to encourage conversions by making the process as smooth as possible.”