On Denny's placemats there are QR Codes beside Hobbit-themed menu items.
The QR codes link to an exclusive video, "The Hobbit: An Unexpected Journey", a behind-the-scenes look at a new national TV ad, and online games.
"Our Hobbit campaign and accompanying QR codes allow us to give access to a much more robust array of content and really give our guests a new layer of the brand experience. QR codes are especially relevant in interacting with the next generation of Denny's guests, specifically the younger demographic where social media and the mobile experience is an important part of their everyday lives." said John Dillon, VP of Marketing at Denny's.
Denny's customers who purchase select Hobbit-inspired entrees will also receive a card pack including exclusive collectible trading cards designed around the film and Denny's coupons.
"QR codes are highly transactional and we saw an opportunity to use them in a very meaningful way to further connect and extend the guest experience with this new partnership...With our Hobbit campaign, we want guests to 'continue the journey' at Denny's." said Mr. Dillon.
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