Denny's + QR Code = The Hobbit

Family restaurant chain Denny's is using QR codes to deliver content for the upcoming movie "The Hobbit" as part of a promotion campaign with Warner Bros. Pictures.

On Denny's placemats there are QR Codes beside Hobbit-themed menu items.

The QR codes link to an exclusive video, "The Hobbit: An Unexpected Journey", a behind-the-scenes look at a new national TV ad, and online games.

"Our Hobbit campaign and accompanying QR codes allow us to give access to a much more robust array of content and really give our guests a new layer of the brand experience. QR codes are especially relevant in interacting with the next generation of Denny's guests, specifically the younger demographic where social media and the mobile experience is an important part of their everyday lives." said John Dillon, VP of Marketing at Denny's.

Denny's customers who purchase select Hobbit-inspired entrees will also receive a card pack including exclusive collectible trading cards designed around the film and Denny's coupons.

"QR codes are highly transactional and we saw an opportunity to use them in a very meaningful way to further connect and extend the guest experience with this new partnership...With our Hobbit campaign, we want guests to 'continue the journey' at Denny's." said Mr. Dillon.

Target QR Code

This October, at retail giant, Target, customers can scan the QR Codes displayed in-store and on the packaging of this year's 20 most popular toys to buy them directly via their smartphones (and have them shipped too if needed). This is most convenient for consumers when the popular toy item runs out of stock or if the customer is too busy or doesn't want to battle the long line ups at the checkout counter.

A senior manager of digital experience at Target says:
"...our guests are time-strapped and more connected than ever."
"One in five are using QR codes today and that number is growing rapidly."
"They [QR Codes] provide guests with flexibility and expand their shopping experience."

Vice President of Toys, Target, says:
 "Our in-store QR codes for this year's top toys will add real convenience for busy moms. Now, rather than hoping the kids won't notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free."