Fashion retailer, Express, is using QRickits on in-store posters and window decals to encourage shoppers to join its loyalty program.
When scanned, shoppers are directed to the Express mobile site where they can sign up for the program or to gain extra reward points. Employees are trained to help shoppers scan the QRickit with their smartphones.
Oftentimes, shoppers leave the store and forget to sign up for the program later, but by encouraging shoppers to sign up while at the store using their smartphones will help prevent such cases.
Last year Express also used QRickits in its fall catalog to promote online and offline sales of its new product lines.