Black Friday - Scan a QR Code to win a prize!

Mall of America has a display that features a design using its logo and 100 QR Codes. The first shoppers who come in on Black Friday can get a chance to scan the QR Codes to win prizes ranging in value from $25 to $1,000 and including items such as shopping sprees and gift cards.

The campaign's goal is to educate shoppers about QR Codes as well as drive traffic to the mall where videos about how QR Codes work will also be shown. During the holiday season, staff T-shirts and signs featuring QR Codes will give shoppers a chance to win a grand prize for a $1,000 shopping spree.