1 in 5 Americans buy after scanning a QR Code

Chadwick Martin Bailey and iModerate Research Technologies  surveyed 1200 American consumers about QR Codes. This is what they found:

• About 1 in 5 who scanned a QR code made a purchase after scanning
• 81% say they’ve seen a QR code, but only 21% knew what they were called
• Half of smartphone users have scanned a QR code
• 70% of those who scanned QR codes, said it was very easy
• 41% say the information they got was useful
• Magazines and newspapers are the most common QR source for those who’ve scanned a code
• 46% of those who’ve scanned a QR code did so because they were curious

According to a senior consultant at CMB,

“There is acceptance of the technology from consumers.”
“For marketers, there is the opportunity to engage with consumers through these QR codes."

This data tells us that American consumers are ready for QR Codes but business/marketers/developers have to provide more useful information and content for consumers after they scan QR Codes.

Click here to read more info about the survey at CMB.

Black Friday - Scan a QRickit to win a prize!

Mall of America has a display that features a design using its logo and 100 QR Codes. The first shoppers who come in on Black Friday can get a chance to scan the QR Codes to win prizes ranging in value from $25 to $1,000 and including items such as shopping sprees and gift cards.

The campaign's goal is to educate shoppers about QR Codes as well as drive traffic to the mall where videos about how QR Codes work will also be shown. During the holiday season, staff T-shirts and signs featuring QR Codes will give shoppers a chance to win a grand prize for a $1,000 shopping spree.

QRickit helps raise funds for childhood cancer!

QRickit helps Chili's Grill & Bar raise over $5 million for childhood cancer. See the Create-A-Pepper to Fight Childhood Cancer campaign at http://www.createapepper.com/.

QR codes printed on the back of kids' coloring sheets and restaurant table tents directed guests to either a special patient thank you message or to the fundraising campaign website. There have been 291,000 QR code scans.

"By incorporating the QR codes into this charitable campaign, it was a great way to relate to Chili’s tech-savvy guests while giving St. Jude supporters another, easily accessible way to donate to the charity," said a Chili's spokesperson.
 
Thanks for your donations.
 
QRickit

Get your own QRickit at QRickit.com!

QRickit in your coffee!

Starbucks is using QRickits in shops as well as magazine, newspaper and outdoor ads to promote its app and new coffee products.

When people scan the QR codes, they can watch a video about Starbucks’ Caffe Verona blend and do other things, such as find the nearest location, learn more about other coffee products, view the Starbucks menu, check their card balance, and shop.
 

Papa John's QRickit

Papa John's prints QRickits on its pizza boxes. When scanned, the QR Code takes consumers to a YouTube video of the company's founder telling the story of how he started the business.

"QR codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium." - Papa John's Executive

QRickit helps you do grocery shopping at the subway!

This is a virtual store in a Korea subway station where huge posters displaying grocery items together with QR Codes help busy commuters shop with their mobile phones. Groceries are delivered right to their door. This is a common use of QR Codes but taken to a larger scale than just a catalog, newspaper or magazine ad.

QRickit helps people find their style at Timberland

Timberland is handing out 10,000 booklets during its "Style Night Out" events that feature QR Codes linked to mobile videos to promote its women's fall collection and deepen the brand experience.

QRickit the TV Star!

HSN (Home Shopping Network) is showing me on TV! When people scan me on the TV, they can go to the product page for more info and ordering - all on their smartphone or tablet.

Scan a QRickit to help homeless dogs!

Pedigree and Walmart are using QRickits to help feed homeless dogs. When a consumer scans the QR code on a package of Pedigree sold at Walmart a bowl of food will be donated to a shelter.

QRickit in Cosmopolitan magazine

QRickit is featured in JCPenny's ad in Cosmopolitan magazine. When scanned, consumers are directed to JCPenny's mobile site where they can view (and shop) the "Call It Spring" collection.

Free wings!

The QRickit on this print ad lets users "Like" Hooters on Facebook to receive a Buy 10 Get 10 Wings free offer. QRickits are also used by Hooters to lead consumers to its Facebook page to interact with the brand and to enter a chance to win a trip.

Diesel "Likes" QRickit and Facebook!

QR Codes at Diesel stores take customers to Facebook Like Pages. Customers can get a discount when they scan the QR Code and "Like" a certain Diesel product on Facebook. See how this QR Code Campaign works in the video below. (When customers "Like" a certain Diesel product, all their friends will know about it and likely check it out! This is the essense of this campaign.)

Shop with QRickit at Macy's

Macy's QR Code Campaign described with a YouTube video.

Happy Father's Day!

Gadget and gift retailer, Brookstone, is using QRickits in its NY stores and catalogs to help customers pick out the perfect Father's Day gift. Customers can see mobile videos which demonstrate how some gadgets work.

Mobile Coupons, Specials and Foursquare Check-In with QRickits

Create a QR Code that helps people check-in to your Foursquare Venue at http://goo.gl/DwWMJ or QRickit.com. (Get a venue ID for your business at Foursquare)

Google Places, Foursquare and Keypons allow you to create specials or mobile coupons to use at your shop or restaurant.

Use QRickits to promote your mobile coupons in other print and online media and help consumers get them on their phones.